McLaren Opens New Showroom in Dubai
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Showroom Details
Al Habtoor Motors, the exclusive distributor of McLaren in the United Arab Emirates, has inaugurated a new showroom on Sheikh Zayed Road, covering an impressive area of 647 square meters. This showroom is the most technologically advanced McLaren sales outlet globally and marks five years since the McLaren brand's establishment in the UAE.
Statements from Officials
Andreas Bareis, the CEO of McLaren Automotive for the Middle East, Africa, and Latin America, stated, "The new showroom will enhance the ambitions of Al Habtoor Motors and McLaren Automotive, strengthening the foundations that will support the Track22 business plan. It is also a clear testament to how Al Habtoor Motors has successfully embraced the McLaren brand in a relatively short time, generating significant customer loyalty towards our brand."
Showroom Technology
With an investment of approximately 4.47 million dirhams, the new showroom features a café and high-tech virtual components, supporting the new Track22 business plan. The virtual component allows customers to customize every aspect of their McLaren vehicles, from exterior paint color to interior trim, along with a 4K display that will be available at all dealerships worldwide.
McLaren Sales Figures
Sales of Sports and Super Series models have seen an increase of 28% compared to the previous year. The upcoming investment of an estimated £1 billion (approximately 4,448,370,350 dirhams) over the next six years will witness the launch of 15 new vehicles, including 8 that will feature hybrid technology.
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