New Aston Martin watch costs more than a Suzuki Jimny
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Aston Martin Laureato Green Ceramic Watch: A Luxurious Collaboration
Introduction
Aston Martin has unveiled an astonishingly expensive watch in collaboration with luxury watchmaker Girard Perregaux, priced at $23,615. This price tag makes it more expensive than a Suzuki Jimny, both featuring different shades of green.
Significance of the Green Hue
The green hue of the Laureato Green Ceramic Aston Martin Edition is significant, as this color has been synonymous with Aston Martin for many years.
It took the watchmaker 18 months to replicate this color using lightweight materials like zirconium oxide and metallic oxides to achieve the perfect green tint.
Design Features
The watch reflects the lightweight construction seen in Aston Martin cars, featuring skeletonised ‘baton’ type hour and minute hands. The diamond-like design of the dial resembles the Aston Martin logo from 1921 to 1926.
Availability
The Laureato Green Ceramic Aston Martin Edition is available in two case sizes:
- 42mm - Limited to 388 pieces
- 38mm - Limited to 188 pieces
CEO's Statement
Patrick Pruniaux, CEO of Girard-Perregaux, stated: “From the outset, the design of the Laureato was distinctive, yet cohesive. Its styling encompassed geometric, clean-cut lines while exhibiting a slightly gentle character. Contrasting polished and satin finished surfaces, an ergonomic integrated bracelet and, of course, as always, an in-house movement. These are the essential ingredients which have made the Laureato a remarkable success. The same ingredients are much in evidence with the new Laureato Green Ceramic Aston Martin Edition, along with the addition of an interesting, highly contemporary material.”