Range Rover Celebrates 50 Years with the New Range Rover Fifty

Range Rover Celebrates 50 Years

Today, Range Rover marks half a century of groundbreaking innovations, unparalleled craftsmanship, and exceptional all-terrain capabilities with the introduction of the new Range Rover Fifty.

Achievements of Range Rover

Since its launch on June 17, 1970, Range Rover has evolved into a beloved family of luxury vehicles known for their remarkable capabilities. Range Rover holds numerous global accolades, including:

• The first luxury SUV equipped with a permanent four-wheel-drive system.
• The first SUV in the world with anti-lock brakes (ABS) introduced in 1989.
• The first SUV globally to feature electronic traction control (ETC) in 1992.
• The first SUV to utilize a lightweight aluminum architecture in 2012.

Timeless Design

The current Range Rover model traces its lineage back to the original design from 1970, evident in:

• The distinctive clamshell hood.
• The signature floating roof.
• The vertically split tailgate.
• The iconic front air vents.

As it celebrates its 50th anniversary, Range Rover continues to lead in efficiency, connectivity, and luxury.

Range Rover Fifty

In honor of its 50-year milestone, only 1,970 units of the Range Rover Fifty will be produced, a nod to the year the original Range Rover was launched.

The Range Rover Fifty features:

• Exterior details in "Atlas" gold.
• Two unique 22-inch wheel designs.
• A special badge featuring the word "Fifty" handwritten by Professor Gerry McGovern.

Creative Director's Statement

Professor Gerry McGovern stated: "In the world of luxury automobiles, Range Rover has always stood out for its distinction and strength. Its unique and advanced features embody its core values, which have captivated our customers since the first vehicle’s launch in 1970."

Color Options and Specifications

The Range Rover Fifty will be available in both standard and long wheelbase options, with color choices including:

• Carpathian Grey
• Rosello Red
• Aruba
• Santorini Black

Additionally, Land Rover's Special Vehicle Operations (SVO) will offer a limited number of Range Rover Fifty models in "heritage" colors.

Conclusion

With over a million vehicles sold and reaching a quarter-century of excellence, Range Rover has become the epitome of luxury, solidifying its unique status since 1970.