Dubai’s Roads and Transport Authority (RTA) announced a reduction in the price of distinctive number plates, bringing the price of three-digit plates down to AED 179,999. According to an official at the Authority, the discounts have been introduced as a step to increasing customer satisfaction levels and happiness of unique number plate enthusiasts.
Jamal Assada, Director of RTA’s Vehicle Licensing, Licensing Agency, said: “This initiative, which has been endorsed by the Board of Executive Directors, stems from RTA’s keenness to raise customers’ satisfaction rating. It also echoes one of RTA’s main strategic goals aimed at raising peoples’ happiness.”
Number plates included in this price reduction include T 738, J 945 and P 682, in addition to several others, and customers are entitled to purchase more than one. Those who are interested in adding a new distinctive plate to their vehicle can screen the entire set of numbers on RTA’s website, at customer happiness centers, or centers of service providers.
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