Details of the New Partnership Between Samara and Raya in Saudi Arabia
Samara, a ground transportation services company and part of the Turkish Holding Group, has announced the establishment of a joint venture with Raya Holding for Financial Investments. This venture aims to create a specialized factory for assembling electric golf carts in the Kingdom of Saudi Arabia. The project seeks to combine Samara's expertise in the Saudi market with Raya Auto's manufacturing capabilities in electric mobility.
This announcement from Dhahran underscores both parties' commitment to localizing industry, as the project will establish a local assembly plant and provide a comprehensive after-sales service system.
- Location: Dhahran, Saudi Arabia.
- Production Target: Over 3,000 electric golf carts within the next two years.
- Target Sectors: Hospitality, tourism, construction, and urban development.
Project Objectives and Alignment with Saudi Vision 2030
The strategy behind this partnership focuses on meeting the demands of major projects in the Kingdom that require effective and sustainable transport solutions. This initiative directly contributes to achieving the objectives of Saudi Vision 2030 by:
- Localizing the assembly industry for electric mobility vehicles.
- Creating new job opportunities for national talents.
- Facilitating the transfer of advanced technology to the Saudi market.
- Supporting sustainable economic growth and diversifying the economy.
The Role of Technology and Innovation in New Golf Carts
Badr Al-Shathri, Chairman of Samara, emphasized that the partnership extends beyond assembly to include the development of smart products. Advanced technologies will be integrated into the carts, allowing for management and control through smart applications, ensuring a high-quality customer experience and exceptional support that reflects the company's long-term vision.
If you are interested in following the latest news on new cars in Saudi Arabia, this project represents a significant step towards the future of smart mobility.
Raya Holding's Regional Expansion
Ahmad Khalil, CEO of Raya Holding, stated that this partnership is a cornerstone in the group's regional expansion, as it now operates four companies within the Kingdom of Saudi Arabia. He noted that collaboration with Turkish Holding reflects mutual trust and belief in the strength of cross-market partnerships to achieve sustainable value.
Comprehensive Business Model: From Manufacturing to After-Sales Services
Mohamed El-Naggar, CEO of Raya Auto, explained that the company will transfer its successes from the Egyptian market to Saudi Arabia. This model is based on providing integrated solutions that include:
- High-quality manufacturing and assembly.
- Effective distribution networks.
- Exceptional after-sales services.
The company aims to set new standards for sustainable mobility solutions, contributing to the development of smart cities and enhancing local content.
About the Partners
About Samara (Part of Turkish Holding)
Founded in 1982, Samari is a leading provider of car rental and limousine services in the Kingdom. It is the exclusive agent for Sixt, a global car rental company, managing a massive fleet of 280,000 vehicles worldwide. For more vehicle options, you can browse used cars for sale in Saudi Arabia.
About Raya Holding for Financial Investments
A leading investment group operating for 26 years, managing 10 core companies and over 40 subsidiaries in the sectors of technology, industry, and automotive. It has a presence in Egypt, Saudi Arabia, the UAE, and other countries, with a workforce exceeding 20,000 employees.
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