European Automakers Introduce Smaller Sedans in the U.S. Market

Introduction

European automakers are planning to introduce smaller sedans into the U.S. market. Key players like BMW, Audi, and Mercedes are shifting their production focus to smaller, fuel-efficient vehicles.

Current Market Leaders

The Audi A3 and BMW 1 Series have dominated the small luxury sector. Now, the all-new Mercedes A-Class will continue to expand its range of small family cars.

Fuel Efficiency and Regulations

In the U.S. market, Mercedes has not yet confirmed that the A-Class will go on sale. However, with the urgent need to improve fuel efficiency under Washington's plans to raise average fuel economy to 54.5 miles per gallon by 2025, there is a compelling case for introducing this compact model in America, as reported by Detroit News.

Media Coverage

Below is a post for the media by a Member of the Board of Management of Daimler AG, featuring the new A-Class Mercedes-Benz passenger car at the Mercedes-Benz factory on July 16, 2012, in Rastatt, Germany.

Images