While not considered a traditional hotspot for automobiles, South Korea is fast becoming popular as a country that creates high-quality cars. At the forefront of this movement is Hyundai - an industry giant in South Korea. This may surprise you, but Hyundai’s logo has a long and colorful history behind it. It is also a well-designed logo that represents a lot of what the company stands for.
To get a better understanding of how the logo of Hyundai came about, it will be great to know first about the story behind the company’s name. The name Hyundai was derived from the Korean word “hanja”, which translates to modernity. The company strives to be at the forefront of modern technology, which is reflected in the quality of their products. Cars are only a portion of what Hyundai creates. As one of the biggest companies in South Korea, Hyundai is a massive conglomerate that is involved in multiple industries. The company’s name symbolizes what it strives for.
With that put into perspective, it is now time to talk about the elements of the logo of the Hyundai Car Company. If you think the logo is an H that stands for Hyundai, well, that is correct. However, the full meaning of the logo doesn’t end there. There was an intricate thought process involved in creating the Hyundai logo, and the finished product symbolizes what the company strives to achieve in the automotive industry.
First, let us talk about the H in the logo. The current logo of Hyundai has an italicized H. Not only does it help the logo stand out from logos of other similar companies (most notably Honda), but the H here actually has a hidden meaning too. The H was designed to resemble 2 people shaking hands. The handshake represents the relationship between company and client, how both sides create a strong relationship through the creation of quality products.
Other elements of the logo also have a deeper meaning attached to it. The oval shape that encloses the H logo represents the globe. As one of Korea’s true multinational companies, the oval represents how Hyundai aims to expand its reach to the worldwide market. Another element is the choice of color for the logo. Hyundai selected silver to be its color of choice for the logo because it represents sophistication, creativity, and perfection. With the way Hyundai builds its cars these days and how they are fast gaining a strong reputation in world markets, the meanings of these elements surely fit.
Now you know that the Hyundai logo goes beyond just standing out from similar logos. Its elements, both implicit and subtle, tell a lot about what the company stands for. The logo’s designers managed to incorporate these meanings in a logo that is unique and a true work of art.
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