Meanings of Famous Car Logos
Mitsubishi, with its three-diamond emblem, and Mercedes-Benz, known for its three-pointed star, raise questions about their logo designs. Are these shapes random, or do they have specific meanings that reflect the companies' beliefs?
The Importance of Car Logos
Audi: Like many automakers, Audi formed alliances in the past century. The four rings symbolize four founding companies, with each ring representing a name (Audi, DKW, Horch, and Wanderer) that has faded over time, leaving the interlinked rings.
Infiniti: The logo of Infiniti features two lines converging at the center, symbolizing a road leading to an unknown, expansive destination. This emblem suits a brand that constantly seeks to redefine standards.
Maserati: Designed by Mario Maserati, the trident logo is inspired by the statue of the Roman god Neptune located in Bologna's Maggiore Square, featuring red and blue colors to honor the city.
Mazda: The logo of Mazda, introduced in 1998, evokes the image of wings in flight, symbolizing the company's journey into the future, while the circle signifies readiness for the 21st century.
Mercedes-Benz: The logo of Mercedes-Benz is one of the most distinctive in the automotive world, reflecting the company's three aspirations: to make mobility easier on land, on water, and in the air.
Other Notable Logos
Mitsubishi: Launched in 1870, the logo of Mitsubishi consists of three diamond-shaped elements arranged in a three-pointed star, derived from the family crests of the Iwasaki and Yamanouchi families.
Subaru: The name Subaru refers to the Pleiades star cluster, a prominent set of stars in the Taurus constellation that has guided travelers for many years.
Volvo: The Volvo logo features a circle with an arrow pointing outward, which is the ancient chemical symbol for iron, one of the oldest symbols in Western culture, aiming to describe modern design.
Editor's Picks
Our Experience with the 2016 Audi R8
Our Experience with the 2016 Lexus GSF
See Also:
