Understanding the Infiniti Logo and Brand Values

Infiniti Logo

Many people believe that the logo of Infiniti symbolizes Mount Fuji, the highest peak in Japan, which is considered a significant part of Japanese heritage. Others interpret the logo as a representation of the "infinity" symbol from mathematics. In reality, the logo is closely tied to the spirit and values of the luxury brand, designed to foster collaboration, enhance human connection, and emphasize the limitless possibilities of the future.

Design and the Oval Shape

The metallic oval shape of the "Infiniti" emblem features dynamic lines that converge at the center, signifying elegance and the "endless road." The brand aspires to reach new heights in the automotive industry by working closely with its customers, employees, and retailers, achieving success through its vision of navigating an infinite path to excellence.

Philosophy of the Name and History

The name of the brand reflects the company's philosophy. When the company was established in 1989 and launched its first model, the Q45, the brand's engineers noticed a symmetry in the four "I" characters of the company name, aligning with its artistic vision and commitment to dramatic design. However, these characters go beyond mere symmetry, encapsulating the essence of the brand and its direction.