Scion's Transition to Toyota: What to Expect

Understanding Scion

Scion is a sub-brand of Toyota that primarily targets a younger audience, with an average customer age of 36. However, Toyota has confirmed that the Scion brand will be phased out, with the last models set to launch in August 2017.

Future of Scion Models

The future of the existing Scion models is as follows:

• All models, except for the tC coupe, will transition to the Toyota badge.
• This includes the FR-S, iA, and iM models.
• The newly previewed C-HR concept may also be launched under the Toyota brand.
• The FR-S has already been rebranded as the GT86.

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