Lamborghini's Record-Breaking Sales in 2021

Overview of Lamborghini's 2021 Sales

2022 has just started, and carmakers are slowly declaring their 2021 sales. The star of the show from the past year has been Automobili Lamborghini. The Italian supercar maker delivered a whopping 8,405 cars last year, making 2021 the company’s best year in its history.

Market Performance

The UAE turned out to be the leading market for Lamborghini with dealers in Dubai and Abu Dhabi reporting sales figures of 158 units. Sales in Saudi Arabia also saw strong growth as conveyed by three dealers in Riyadh, Jeddah, and Khobar.

Regional Growth

Overall, Lamborghini achieved double-digit growth in all three of its macro regions:

• Asia
• EMEA (Europe, Middle East, and Africa)
• America

Top Selling Models

The Urus was the big performer for Lamborghini in 2021, with 5,021 units of the SUV sold worldwide. With the launch of the Huracan STO happening in 2021, the V10 supercar is second to the Urus in terms of sales with 2,586 units sold. Standing on the last place of the podium is the coveted Aventador with 798 units of the mad V12 supercar delivered globally.

Insights from the CEO

Stephan Winkelmann, chairman and CEO of Automobili Lamborghini, said:

“This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people, and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time.”

“In 2022 we’ll be doing our utmost to consolidate the current results and get ready for the arrival of our future hybrid range from 2023 onwards,” Stephan concluded, giving us a slight insight into Lamborghini’s hybrid future.