Ford Territory: A Bold Entry into the Mid-Sized SUV Market

Introduction

Ford has refreshed its lineup for the Middle-East regions, showcasing its expertise in building SUVs. The mid-sized Ford Territory, developed in collaboration with Jiangling Motors Corporation (JMC), is designed in Australia and enters the Middle-East market with smart technology, bold design, new powertrain options, and increased comfort. Described as the "entry-ticket" into Ford's SUV fleet by Ravi Ravichandran, Executive Director at Ford Middle East, the Territory competes with the Hyundai Santa Fe, Chevrolet Equinox, Toyota RAV-4, Nissan X-Trail, and Kia Sorento.

Exterior Design

The Ford Territory sits between the Escape and Edge, featuring bold lines and curves that appeal to young couples and families. Its design reflects Ford's ‘Progressive Energy in Strength’ philosophy, incorporating three design pillars:

• Commanding
• Agile
• Responsive

These elements create a striking urban appeal and a sense of spaciousness in the interior with easily integrated technology.

Front and Side Profile

The Ford Territory features a masculine grille with sleek LED daytime running lights and an aggressive stance. Key design elements include:

• Wedged headlight area with a massive skid plate
• Upward sloping shoulder line and side inserts
• Innovative tail light technology

Its imposing presence is complemented by 3D graphics and lively design elements.

Interior Features

The interior of the Ford Territory is designed to be a comfortable space for families, featuring a blend of colors like blue and wood tones. Notable interior features include:

• Rich leather seats with a 10-way adjustable driver's seat
• Air filter with 2.5 PM protection for enhanced occupant safety
• Ventilated second-row seats
• 448-litre boot space with 20 storage compartments

Safety Features

The Ford Territory is equipped with numerous proactive safety features, including:

• Blind-spot monitoring with cross-traffic alert
• Adaptive cruise control with Stop-and-Go functionality
• Pre-collision assist with auto-emergency braking
• Lane departure warning and lane keeping assist
• Tire-pressure monitoring system and passive anti-theft system

Technology and Connectivity

The Ford Territory features a cutting-edge 12-inch touchscreen infotainment system (with a 7-inch instrument cluster for Ambiente and Trend variants) and includes:

• Wireless type-C and type-A charging
• Wireless Apple CarPlay and Android Auto
• 6-speaker audio system for Ambiente and Trend
• 8-speaker system for the Titanium trim
• Keyless entry with push-button start/stop
• Powered tailgate

Performance

The Ford Territory is powered by a single 1.8-litre turbocharged petrol engine producing 190 hp and 320 Nm of torque. It utilizes a 7-speed dual-clutch transmission for responsive gear shifting and impressive fuel efficiency.

Testing and Adaptation

Extensive testing was conducted for 18 months across various terrains in the Middle-East to ensure comfort and durability, including trials during extreme temperatures. Enhancements include:

• Responsive and efficient AC system
• Optimized powertrain for sustained high-speed driving
• Upgraded infotainment system tailored to regional needs

Conclusion

“Our refreshed lineup, which began with the all-new Taurus, Bronco Raptor, Expedition, and Ranger Raptor, is set to continue expanding with more to come in the coming months,” explained Ravichandran. “The all-new Ford Territory complements this range by being the entry ticket into the Ford SUV world.”

The Ford Territory is available in a variety of colors, including Panther Black, True Blue Metallic, and Autumn Brown Metallic, with different interior options across its variants.