The UAE is home to a diverse culture where integrity exists between over 190 nationalities. One of the fastest progressing nations, the UAE breaches even the highest culmination point in technology and sustainability with its rapid-paced development across business sectors. As the country marks its 50th Independence Day this December, the luxury brand has curated niche offerings of its RS6 Avant, RS7 Sportback and the RSQ8-your ticket into the Super-SUV space. A vast ambit of exterior and interior livery updates will feature on these special cars.
What makes these offerings more desirable is the fact that the UAE is the only region, Audi has experimented with such a wonderful idea through which it pays tribute to the visionary leaders, heritage and the spirit of accord which it has preserved marvellously well throughout these decades.
The models will be on sale across its dealerships in Dubai and Abu Dhabi where one will get to lay eyes on the white ’50 years’ insignia which contrasts against red and green on a black background to evoque the UAE national flag. The logo is displayed brightly on the doors, entry lights and has been deliberately included in the interior to make an impact where the velvety red alcantara on the doors and sporty red leather on the seats emanate solid presence. The door sills having ’50 years’ lettering on it is another touch serving as a requiem for the country’s victory and legacy. A unique white hue along with such UAE inspired materials and high-performance makes these cars, all-rounders in looks, tactility and driveability.
Audi Middle East’s Managing Director Carsten Bender commented on the occasion, ““The UAE has recorded many significant achievements during the past fifty years, which have been marked by hard work, an unwavering commitment to excellence and an incredible amount of progress that has truly united us all. That is why Audi Middle East is honored to show its appreciation and admiration of the UAE and its leadership on this exceptional occasion. For its part, Audi Middle East extends the sincerest of congratulations on this incredible milestone and looks forward to sharing a bright and prosperous future with the United Arab Emirates.”
Such steps bring out the patriotism brands have for not only their home markets, but even other countries where they operate. It also shows Audi’s belief in the market and that it considers UAE to be one conducive for its growth. Brands win the trust of consumers when they come up with such initiatives and strike a chord with their emotions. This is only going to help them rack up more volumes as the economy rebounds itself yet again and will catapult its growth and pave the way for launching more such niche offerings which provide us with a taste of creativity and pleasure.
The RS7 Sportback, RS6 Avant and the RSQ8 flagship, each offer different body styles, features, space and ambience but they are still tied together with one element in common-unexpurgated performance with aplomb ride and handling balance to help us reclaim our lives. Very similar to how the UAE ties us all and harmonises our efforts towards our and the nation’s progress despite the regional differences in terms of language, nationalities, beliefs and culture.
