BMW 3-Series EV: A Sneak Peek at the Future of Electric Driving
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Introduction
The BMW Vision Driving Experience is the latest concept to preview the upcoming Neue Klasse EVs, one of which will be an electric variant of the next-generation BMW 3-Series sedan.
Evolution of the Design
The concept's bodywork and interior are an evolution of the 2023 Vision Neue Klasse concept, featuring sharp lighting and a full-width screen on the dashboard beneath the windshield.

Introducing the Heart of Joy
The concept showcases the "Heart of Joy," a so-called "superbrain" that controls driving dynamics functions in the Neue Klasse vehicles.

A New Era for BMW’s Sports Sedan
A new BMW 3-Series is imminent. Previewed by the 2023 Vision Neue Klasse concept, the new iteration of BMW's long-running sports sedan will be available in both traditional gas-powered and electric forms. The latter is expected to adopt the i3 moniker.
Concept vs. Production
Although the Vision Driving Experience concept will not enter production, its body design closely resembles that of the Vision Neue Klasse concept and upcoming 3-Series. Notable differences include a thinner integrated headlight and grille element, as well as a larger lower front bumper opening, likely to enhance battery cooling.

A New Breed of Computer
The Heart of Joy serves as one of the four central units in the car’s electronics architecture, marking the first time BMW has combined drivetrain and driving dynamics functions into a singular control system.
Performance Enhancements
- Processes information 10 times faster than previous control units.
- Enhances efficiency and range.
- Enables near-instantaneous response times.
Advanced Braking and Regeneration
BMW claims the new integrated braking and energy recuperation system will allow drivers to rely less on conventional friction brakes, potentially increasing efficiency by up to 25%.
Color-Changing Wheels and a Futuristic Cabin
BMW has incorporated color-changing wheels that reflect different driving states:
- Green: Acceleration
- Blue: Energy recuperation
- Orange: Friction braking
Innovative Interior Features
The Vision Driving Experience also previews the interior of the 3-Series EV. Highlights include:
- A large hexagonal screen in the center of the dashboard.
- A thin, full-width display providing essential driving information.

Production Timeline
BMW has confirmed that the first Neue Klasse model will enter production later this year at the Debrecen, Hungary plant. The next-generation BMW 3-Series, featuring this innovative platform and the Heart of Joy control unit, is expected to debut in the coming months.
Conclusion
The BMW Vision Driving Experience offers an exciting glimpse into the future of the 3-Series EV, blending cutting-edge technology with BMW’s commitment to driving dynamics.
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