Borgward BX7 Returns to the Middle Eastern Market
History of Borgward
The renaissance of the German automaker Borgward evokes memories for many around the world. In the last century, Borgward became the third-largest German automotive company by selling over a million cars annually.
Exclusive Distributors in the Gulf
After a hiatus of more than half a century, the German company has returned with three research centers worldwide and exclusive distributors across the Gulf States. In Bahrain, the exclusive distributor for Borgward vehicles will be the Yousif Al-Owadi Group, while in Kuwait and the UAE, the distributors will be Al-Zayani Commercial and Union Motors, respectively.
Importance of the Middle Eastern Market
The signing of distribution agreements with Arab companies signifies that the German firm acknowledges the Middle East as a key market for its products. Borgward's debut in the region will be marked by the anticipated launch of the BX7 crossover, followed by the BX5.
Offers and Updates
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Borgward's New Strategy
The company aims to deliver premium vehicles at accessible prices, encapsulated in its slogan "Accessible Premium," meaning that quality cars are available to everyone. Borgward will start its operations in the UAE and then expand to other markets, including Oman, over the next year.
