Cadillac CT6 2017 launched in UAE
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Cadillac CT6 Launch Event in the Middle East
Exclusive Event Overview
Cadillac Arabia held an exclusive event for the Middle East launch of the all-new Cadillac CT6. The event was attended by media members from all over the GCC. The whole theme behind the event was design, hence the venue was the newly opened Four Seasons resort on Al Maryah Island in Abu Dhabi.
Also See: CT6 in detail
Luxurious Experience
The hosts ensured a 5-Star experience for the journalists, who returned feeling pampered. The chauffeur-driven Cadillac Escalade was chosen for pick-up from Dubai. The provided Escalade was the top-spec trim of the extended version, offering extra room for luggage and ensuring passenger comfort.
Arrival and Reception
Upon arriving in Abu Dhabi, the Cadillac Communications Team, including Ronald Balit, Rana Fawaz, Farah Amhaz, and Cesar Yacoub, warmly welcomed us at the Four Seasons hotel. The hotel had recently opened and featured a clean, polished environment that echoed Cadillac's modern, edgy design.
Evening Activities
After checking into the luxurious rooms, it was time for pre-dinner drinks to mingle with the Cadillac team, including Felix Weller, Hans-Georg Hermann, Maximillian Wittich, and Nadim Ghrayeb. Following drinks, a delightful dinner was served before concluding the night, anticipating the next day's drive and product briefing.
Product Briefing Highlights
During the product briefing, it was revealed that General Motors invested $12 billion for a brand revamp scheduled until 2021. This initiative is expected to drive growth for the American brand. Furthermore, Cadillac plans to redesign showroom aesthetics and introduce 8 new models by 2020, which will include both sedans and SUVs.
Test Drive Experience
After the briefing, it was time to drive the CT6 around Abu Dhabi, navigating city roads leading to picturesque viewpoints for capturing images. Following the test drive, lunch and Q&A sessions took place before the individual departures.
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