DSF Auto Season: Dubai’s Ultimate Automotive Celebration for 2025
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The renowned Dubai Shopping Festival (DSF) is shifting gears for its 30th anniversary with the launch of the inaugural DSF Auto Season. From January 1 to January 12, 2025, Dubai will celebrate automotive culture on an unprecedented scale. Amidst the city’s idyllic winter weather, this adrenaline-fueled spectacle will showcase a lineup of exhilarating events, blending innovation with craftsmanship. Visitors and residents alike can revel in thrilling competitions, exclusive showcases, dynamic parades, and interactive meetups spotlighting the marvels of cars, bikes, and cutting-edge technology.
Organized by Dubai Festivals and Retail Establishment (DFRE), the DSF Auto Season is set to captivate car aficionados, families, and adventurers alike. From vintage classics to avant-garde automotive concepts, the event promises to merge breathtaking displays with unforgettable experiences.
Citywide Events
Dubai Hills Mall Car Showcase
Running from January 1 to 12, this exhibit will feature over 90 exceptional vehicles, ranging from timeless classics to futuristic designs, displayed in themed zones. Visitors can also enjoy:
- A Gaming Truck Activation offering VR automotive games
- Exclusive giveaways, including a luxury car as the grand prize
For more insights into vehicles on display, explore our car reviews.
Circuit De Meydan x DSF Auto Season
From January 3 to 5, this event combines the thrill of cars and cycling. Highlights include:
- 20 custom-modified vehicles by PowerDose
- Bespoke bicycles by Bike On
- The unveiling of two new Mercedes models
- VR games and competitions for fastest lap and most stylish bicycle awards
Check out our new cars in the UAE section for the latest releases.
The Drift Home x DSF Auto Season
Held at Dubai Festival City Mall from January 9 to 12, this drifting extravaganza offers:
- Rides with professional drift drivers for AED 30
- An opportunity to test your own skills for AED 500 under expert guidance
- A showcase of over 20,000 horsepower in action
Mirdif Motor Show
On January 10 and 11, Mirdif City Centre will host a showcase of 700 vehicles, from muscle cars to motorbikes. This grand event will also offer family-friendly activities, cementing its status as a must-see highlight of the DSF Auto Season.
If you’re planning to shop for a car during the season, browse through used cars in Dubai for great deals.
Michelin 24H Dubai
Part of the prestigious Hankook 24H Series, this endurance race at Dubai Autodrome on January 11 and 12 will feature:
- Elite teams and high-performance cars
- Nighttime racing
- A Fan Zone and VIP garage tours
- An awards ceremony celebrating the champions
WEB3 Auction
Closing the season on January 12, the Dubai Design District MOTB Stage will host an exclusive auction showcasing rare automobiles and unique automotive NFTs, with items valued at over AED 50 million.
Parades
Yalla Dubai x DSF Auto Season Parade
On January 2, a symbolic convoy will connect Oman and the UAE, beginning at Super Car Majlis (SCM) in Oman and ending at Hatta Wadi Club. This scenic journey celebrates camaraderie and adventure.
PowerDose Parade
On January 3, over 20 custom-designed cars, valued at AED 20 million, will parade from Nad Al Hammar to DXBike. Attendees can engage with owners and marvel at these bespoke creations.
Super Cars Parade
Scheduled for January 4, this awe-inspiring procession will feature iconic luxury vehicles roaring through the streets of Dubai, starting and ending at Dubai Hills Mall.
Dubai Ducati Ride 2025
On January 4, Ducati riders will traverse the city from Wheels of Arabia Ducati Showroom to Reform Social & Grill. Attendees can enjoy:
- Italian cuisine
- Ducati-themed merchandise
- Family-friendly activities
24H Dubai Parade
On January 8, fans can experience a preview of the Michelin 24H Dubai with a parade of race cars and meet the teams at Dubai Autodrome.
Mirdif Motor Show Parade
Concluding on January 10, this parade will feature 700 diverse vehicles, ending at Mirdif City Centre for a spectacular rooftop exhibition.
Café Pop-Ups
Defenders Meet-Up
On January 3, Al Marmoom’s desert backdrop will host a gathering of enthusiasts celebrating the iconic Land Rover Defender.
Cars & Cookies
Flat12 Café at Port Rashid will welcome the car community on January 5 for a day of camaraderie and indulgence.
Broncos Meet-Up
Fans of the classic Ford Bronco will converge on January 9 at Al Marmoom for another scenic gathering.
Block 92 Experience
On January 10, visitors to Jumeirah Sunset Mall can enjoy premium coffee and enter a draw for an exclusive Bugatti chauffeur experience.
Bikers Café Meet-Up
Motorcycle enthusiasts will gather at Jumeirah Street on January 4 to explore the latest models, gear, and merchandise in a vibrant celebration of biking culture.
Interactive Guide
Navigate this monumental celebration through the digital DSF Map, an interactive guide highlighting iconic events and exclusive experiences across Dubai. UAE residents can also participate in the DSF 30th anniversary competition for a chance to win AED 30,000.
The DSF Auto Season promises an exhilarating celebration of automotive excellence, cementing its place as an unmissable highlight of the festival’s landmark 30th edition.
