Ford revealed an all-new, budget-friendly mid-size electric pickup with a starting price of around $30,000. It will be produced in 2027 at the updated Louisville Assembly Plant. The truck will make EV ownership more accessible to more people while appealing to consumers who live in markets where full-size pickups are too large.
Built for Global Appeal
Ford CEO Jim Farley announced the new truck in a recent earnings call, indicating that it will be smaller, lighter, and less expensive than the F-150 Lightning. Jim indicated that this might be another 'Model T' moment for the US automaker.
At the heart of this is the new Universal EV Platform, built to underpin a series of future EV models with fewer components, simplified production, and greater efficiency. It is built on top of the Ford Universal Electric Vehicle Platform, an "assembly tree" that divides vehicle assembly into three distinct sub-assemblies, front, mid, and rear, enabling up to 40% quicker assembly and a 20% cut in components.
Under the Sheet Metal: Technology That Works
The truck is constructed around a 400-volt platform and utilizes lithium iron phosphate (LFP) batteries. The advantage of these is that they are affordable, resilient, and can be safely installed within the pickup's floor as a part of the structure.
The styling will assist in making interior space bigger, lighter, and less costly to produce. Ford guarantees the truck will be just as fast as the Mustang EcoBoost but will feature cabins larger than even the Toyota RAV4.
Ford hasn't revealed exact performance and range numbers, but initial signs point to the truck favoring practicality and efficiency in the real world.
A Strategic Move for the EV Transition
By providing a cheaper EV truck, Ford is hoping to take one of the largest hurdles to electric adoption out of the way: cost. Ford has made it no secret that it wants to make EVs profitable without the heavy dependence on governmental incentives, and this new model may be an initial step toward doing so.
Ford's $2 billion commitment to retool its Kentucky factory - one part of a wider $5 billion plan involving Michigan battery factories- is a definitive step towards sustainable, profitable electrification. The Blue Oval hopes the plan will save or create approximately 4,000 American jobs, with affordability and domestic production going hand-in-hand.
Profitability remains a dream for EVs over the last few years as Ford lost approximately $5 billion within EV operations during 2024.
Production Plans
Anticipate production to grow in 2027, beginning with this electric pickup. Subsequent models are also planned to come out based on the same universal platform such as trucks, vans, and SUVs.
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FAQ
When will the new electric pickup be offered?
Production will start in 2027 at Ford's Louisville Assembly Plant following a major retooling process.
Why does Ford utilize LFP batteries?
LFP chemistry is less expensive, has longer life, and enhances safety over traditional battery technology. Mechanically placing them in the body of the vehicle also enhances interior room and reduces weight.
Will the Maverick pickup disappear?
No. Ford verifies that the new EV pickup, with a footprint not unlike the Maverick, will co-exist with it and market to EV buyers.
Can the truck power your house?
Yes. Ford has teased energy-export capability that could power a home for a few days, making the vehicle a possible mobile power source.
