Ford and CAFU Join Forces to Reinvent Car Fuelling In the UAE
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Ford Partners with CAFU to Revolutionize Refueling Experience in the UAE
Introduction
American automaker Ford and Dubai-born startup, CAFU, today announced a new strategic partnership to reinvent the refueling experience through Ford’s SYNC communications and entertainment system in the United Arab Emirates. As part of CAFU’s vision of convenience in motion, this technology tie-up will enable Ford and Lincoln customers to order fuel seamlessly and directly from their infotainment systems. This service is a first-of-its-kind partnership in the region, now available to citizens and residents of the UAE.
Key Benefits of the Partnership
Enhanced Convenience
"Our partnership with Ford marks a new era of convenience in motion enabled by technology and innovative thinking. It is another step forward in our long-term vision for CAFU of making life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience towards further convenience and ease of use to make operating a car simpler and smarter. Ford and Lincoln customers in the UAE will now be able to make the refueling experience predictive and easier than ever before with CAFU, making visiting and queuing up at a petrol station a thing of the past," said CAFU Founder and CEO, Rashid Al Ghurair.
Who Will Benefit?
The partnership will benefit Ford and Lincoln customers in the UAE owning 2017 model year vehicles onwards that are equipped with SYNC2 and SYNC3 communications and entertainment systems. The integration will allow customers to connect to their CAFU account via Bluetooth on their Android Operating System, enabling them to place a refueling order while keeping their eyes on the road.
Predictive Refueling Features
As part of the technology integration, the teams at CAFU and Ford have worked to build unique predictive features that will alert the customer to refuel when the fuel level gauge hits 20 percent or less. A pop-up prompt will automatically appear, leading to the next available CAFU refueling slot based on the selected location notified by the customer.
Service Availability
With CAFU’s on-demand refueling service operating across parts of the UAE, customers will be able to refuel on the go at the same price as the petrol station with no delivery fees, saving time and avoiding queues.
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