In a surprising move, Ford has announced a significant sales campaign covering most of its 2024 and 2025 models, aimed at engaging customers in the U.S. market, especially following new tariff implementations by former President Donald Trump.
Ford's "From America to America" Campaign
The United States has launched a new initiative titled "From America to America", running from April through the end of June 2025. This promotion offers discounts that were previously unavailable, enabling Ford to extend its benefits to all customers in the U.S.
This initiative is part of Ford's strategy to boost domestic sales amidst changing economic conditions.
Which Models Are Included in the Discounts?
The new discounts apply to Ford models from 2024 and 2025, regardless of their engine types:
- Gasoline
- Diesel
- Hybrid
However, some specific models are excluded from this offer, including:
- Ford Expedition
- Ford Navigator
- Ford Raptor
- Ford Super Duty
Additional Benefits for Electric Vehicle Owners
In addition to the discounts, customers who drive Ford electric vehicles during the promotional period will enjoy:
- Free charging for home installations
- Free insurance coverage for the charger
This offer will remain valid until the end of June 2025, as part of Ford's efforts to attract electric vehicle customers.
Why Is Ford Offering These Discounts Now?
The U.S. automotive market is undergoing significant changes, particularly after former President Donald Trump's decision to impose a 25% tariff on all imported vehicles and parts, creating considerable pressure on global companies.
Many automakers rely on their Mexican plants to adjust vehicle prices for the market, but the new tariffs increase costs, prompting Ford and Nissan to take swift action to adapt their sales strategies.
Frequently Asked Questions
Do the discounts apply to all Ford models?
No, the discounts are applicable to most Ford models for 2024 and 2025, but they do not include the Expedition, Navigator, Raptor, and Super Duty models.
Are these offers available outside the United States?
No, the new discounts are currently only available within the United States.
What are the benefits of Ford electric vehicles?
Customers will receive a free charger installation when purchasing a Ford electric vehicle, and the offer is valid until the end of June 2025.
When do these offers end?
The promotion runs from early April until the end of June 2025.
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