The Announcement of the Hummer EV
GMC has announced its intention to launch the Hummer EV, a vehicle that combines bold design with superior capabilities in the electric vehicle market. This announcement, titled "A Quiet Revolution," is set to debut during an American football game over the weekend.
Astonishing Performance Metrics
The announcement outlines the impressive performance metrics expected from GMC's first electric vehicle, alongside the notable quietness that electric cars are known for. The Hummer EV showcases GMC's outstanding design, engineering prowess, and capabilities, which are projected by General Motors to include:
- 1000 horsepower
- 1300 Nm of torque
- Acceleration from 0 to 60 mph in just 3 seconds
Statements from GMC
Duncan Aldred, Vice President of GMC and Buick Global, stated, "GMC builds luxury vehicles and high-capacity SUVs, and this Hummer EV will take those capabilities to entirely new heights. We are excited to launch our vehicle that produces no emissions during the biggest night in television advertising."
Reveal Date for the Vehicle
The GMC Hummer EV will be unveiled on May 20, 2020, and will be manufactured at General Motors' Hamtramck Assembly plant in Michigan. The 30-second advertisement will air during the second half of the game, highlighting the expected performance of GMC's fully electric and superior vehicle, which promises remarkable metrics in horsepower, torque, and acceleration, along with its incredible capabilities on both paved and rugged roads. Additionally, the vehicle will feature the benefits commonly associated with electric cars, such as significantly reduced noise and zero emissions.
Digital Marketing Campaign
As part of the digital marketing campaign coinciding with this announcement, GMC will take over the homepage headers on YouTube on Friday, January 31. Customers can join the conversation using the hashtag #GMCHummerEV.
