Hyundai Motor Announces Partnership with Atletico Madrid
Partnership Details
Hyundai Motor has announced a multi-year partnership with the Spanish football club Atletico Madrid. The company stated that Hyundai's logo will feature on the sleeves of the team's new jerseys for domestic competitions starting from the next season until 2021, as the global automotive partner of the club.
Significance of the Partnership
This partnership marks Hyundai's first entry into the football market in Spain, expanding the established presence of the South Korean automotive brand in European and global football at the highest levels. The announcement comes just days after the company revealed a partnership agreement with Chelsea FC.
Partnership Activities
Under this new partnership, Hyundai will be prominently featured with its logo on the club's jerseys and will showcase its vehicles at the club's facilities, as well as during matches held at the club's stadium. The activities include:
- Creating the brand logo using LED lighting.
- Obtaining multiple rights for digital and media content.
Joint Initiatives
Hyundai will closely collaborate with Atletico Madrid under this agreement on various initiatives aimed at providing significant benefits to the club's fanbase, making transportation easier and enhancing access to the joys of football for all supporters.
Official Statements
Andreas-Christoph Hoffman, Vice President of Marketing and Products at Hyundai Motor, stated, "We are thrilled to begin a new partnership with Atletico Madrid, a successful and ambitious club whose values resonate with Hyundai's global mindset and spirit of challenge."
He added, "We look forward to working with the club's management to organize events for the fans, aligning with our philosophy of placing our customers at the heart of our plans and operations. Following our partnerships with Olympique Lyon and Chelsea, our collaboration with Atletico Madrid represents a significant step forward in our European partnership strategy, which aims to include leading sports clubs across the continent."
Meanwhile, Enrique Cerezo, Chairman of Atletico Madrid, expressed his happiness and pride in announcing the partnership with Hyundai, a company that "strives for excellence and innovation, solidifying its position as a leader in creativity and technology."
Ongoing Collaboration
Hyundai has been a key partner of the FIFA since 1999 and was a partner of UEFA for 18 years until 2017. The company continues to be a significant partner for several national teams and local clubs, such as Olympique Lyon and Chelsea as they begin their upcoming season.
Editor’s Picks
We recommend:
