Unveiling the All-New Infiniti QX60 in Georgia

Infiniti unveiled the all-new QX60 and showcased it to the media in the region during a Ride and Drive experience in Kakheti, Georgia.

The SUV blended beautifully into the scenic beauty of Georgia during the experience, which started at Amo Café, Sighnaghi. Here, drivers experienced features such as:

• ProPilot
• Head-Up Display
• Massaging Seats

The Javakhishvili Estate served as a stop to showcase “Family-Time.” This estate was special as it allowed visitors to enjoy Kakheti’s crisp breeze and fresh homemade pastries.

All media personnel stayed at the Vazisubani Estate. The itinerary was designed to exhibit key elements of the SUV during the stay at this countryside boutique hotel, which played a significant role in art, culture, and education that challenged the status quo. Infiniti states that all these traits of the estate align with its “values as a challenger brand.”

Features of the Infiniti QX60

Discussing the car itself, the QX60 features a simple and classy design for both the interior and exterior. It is powered by a 3.5-liter direct-injected V-6 engine that produces 279 horsepower and 350 Nm of torque. The QX60 has a 9-speed automatic transmission that works with the brand’s “Intelligent All-Wheel Drive,” capable of directing up to 50% of available power to the rear wheels.

Inside, you will find a 12.3-inch display featuring wireless Apple CarPlay and USB-based Android Auto, along with numerous USB ports for all three rows of seats, including both Type-A and Type-C ports. Additionally, a Bose Performance series 17-speaker audio system keeps the family entertained during journeys.

Ad Campaign and Insights

A highlight of the trip was the ad campaign video that INFINITI presented. This video offered an animated portrayal of the modern Arab family, showcasing how working parents balance household responsibilities and how the QX60 can assist in this.

“It certainly is a bold approach to launching a new vehicle,” says Andrew McLaughlan, Managing Director of INFINITI Middle East. “But bold is the very definition of the All-New INFINITI QX60, and being daring is a core value of the brand. If you see yourself in one of the characters, catch yourself smiling and immersed in the moment or humming the soundtrack after viewing… mission accomplished!”