JETOUR's Live Broadcast
On December 20th, the UAE and Arab champion in ball stunt sports, "Peace be upon you," marked the successful conclusion of JETOUR's live broadcast on TikTok from their showroom in Abu Dhabi. For two weeks, JETOUR invited top automotive content creators and influencers to stream their visits to JETOUR showrooms across four cities in Saudi Arabia and the UAE.
User Experience and Global Engagement
This was JETOUR's first coordinated TikTok live broadcast in the Middle East. The successful outcome underscores JETOUR's commitment to its global user community and enhancing user experience. Established in 2018, JETOUR has built a global sales and service network comprising over 300 dealers, exporting to more than 30 countries and regions, including the Middle East, Africa, Central and South America, Asia, and the Pacific. The brand has garnered over 560,000 users and 18 million fans worldwide. Thanks to the quality of its products and services, JETOUR has gained a loyal following among users across the globe.
Launch of the New X70 Plus
The TikTok live broadcast highlighted all of JETOUR's SUVs. The first live stream featured the launch event of the X70 Plus in the UAE, hosted by Arab GT. Notable presenters, Musab Shaasha and Suhaib Shaasha, detailed the launch activities on-site, showcasing the selling points and user benefits of the new vehicle.
Audience Interaction
Days later, the renowned automotive reviewer from Saudi Arabia, d7oom4cars, visited the JETOUR showroom in Riyadh. He provided a comprehensive overview of all available JETOUR SUVs in the region (X70 Plus Luxury, X70 Plus Comfort, X90 Plus, X70) and answered live questions from viewers. The new JETOUR model - X70 Plus 2023 - received high praise for its advanced, safe features and superior quality from all automotive content creators.
Upcoming Products
The leading SUV from JETOUR, DASHING, is expected to launch in January 2023.
Engagement with Influencers
Simultaneously, JETOUR showrooms in Jeddah and Abu Dhabi welcomed lifestyle video blogger (x_a7mad16), who boasts millions of followers, along with UAE freestyle football champion (ammarfreez). The influencers spoke on behalf of diverse user groups, exploring the vehicles and identifying which models matched their personalities, thereby highlighting the connection between JETOUR and the younger generation's active lifestyle.
Future Plans
JETOUR will host more user-oriented live broadcasts next year, aiming to further enhance the user experience while exploring additional market expansion opportunities—ultimately getting closer to users worldwide.
