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Adding to its virtually endless list of world firsts, Dubai is now home to the largest Lamborghini showroom on the planet. Built to reflect the anticipated increase of sales with the introduction of the Urus SUV by 2018, the facility measures 1,800 square meters and is built on the city’s popular Sheikh Zayed Road.
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Preparing its international dealer network for the future, the newly opened showroom and service center is one of twelve sales points in the Middle East and Africa. Spanning three floors, the Sheikh Zayed Road facility reflects the need for increased space as the brand expands its line-up and plans for doubling sales.
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“The Middle East is a strong market for Lamborghini and it is important that we continue to satisfy the needs of our customers with facilities as sophisticated as the new showroom and service center in Dubai”, said Automobili Lamborghini Chief Executive Officer, Stefano Domenicali.
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More than just a showroom and service center, the new facility includes a client lounge inclusive of a car configurator, a viewing lounge for the service center, and a dedicated boutique to display the wide range of clothing and accessories that is visible from both inside and outside the showroom.
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