Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, celebrated the 1st year anniversary of the Land Rover Experience Centre Bahrain, by holding a spectacular two day event at the venue itself in Bahrain International Circuit (BIC).
The celebratory event was spread out over the 18th and 19th of February 2016, and was held in collaboration with BIC. The event included free sessions on the Land Rover Experience course for both local and regional media personnel on the first day and for existing customers and invited guests on the second.
With the Land Rover Experience Centre Bahrain being the first of its kind in the MENA region, it was designed to cater to both the Bahraini and regional market and it has been doing so successfully for the past one year, within which time exponential growth, in both its presence in the Kingdom and the number of customers per day, is being witnessed. To further commemorate the occasion, in addition to the off-road track experience offered, the invitees were split into groups and were taken on exclusive tours of the BIC, which included guided trips to the VIP tower, control tower, media centre and paddock club, subsequent to which they were handed Certificates of Appreciation along with an eclectic mix of giveaways.
Located in the heart of the Sakhir desert within the grounds of BIC, the Land Rover Experience Centre Bahrain covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles allowing guests to traverse terrain including slide slopes, humps, rocks, gravel roads and watercourses, all the while assessing the driving environment, maximising the capability and technology of the vehicle and most importantly developing driving skills in the world’s most capable luxury vehicles.
The Experience Drives are unique and tailored to all guests, no matter what their skill level. The experiences range from a Half Day taster through to an Advanced Experience. All include an explanation of the Land Rover technologies on offer, instruction on how to best utilise these, and most importantly the chance to put them into action.
Visitors have the chance to choose between two experiences: the first is as a passenger in a Land Rover vehicle, while one of Land Rover’s lead instructors drives the course, with the second being an opportunity to get behind the wheel to take on the facility’s many challenges head on, guided by a qualified Land Rover Experience instructor. The Passenger Experience lasts for a duration of 90 minutes and costs BD12 per person and the Driver Experience goes on for as long as 120 minutes at a cost of BD65 per person. One can experience the full line up of Land Rover models; from Range Rover Sport to the Discovery Sport, the LR4 and the Range Rover Evoque.
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