Largest Nissan Showroom Opens in Dubai

Grand Opening of the Largest Nissan Showroom in Dubai

Nissan's New Showroom

Arabian Automobiles, the leading company under the Abdul Wahid Al Rostamani Group and the exclusive distributor of Nissan in Dubai, Sharjah, and the Northern Emirates, has launched the largest Nissan showroom in the region. This new showroom, located on Sheikh Zayed Road, introduces a modern concept focused on providing exceptional customer services through:

• Seamless integration of all touchpoints within the customer experience
• A commitment to innovation and offering new experiences for customers
• Enhancing and keeping up with the digital transformation that characterizes all aspects of daily life

Comments from Key Officials

Terry Sabag - Managing Director of Nissan Middle East

Terry Sabag, the Managing Director of Nissan Middle East, stated: "Our partnership with Arabian Automobiles spans over 50 years. The opening of this new showroom marks a significant milestone in our long-standing partnership. This new concept reflects the diverse expectations of our customers, aiming to enhance the services provided to them. Placing our customers at the center of everything we do will ensure a personalized digital experience throughout all stages of the customer journey."

Michel Ayat - CEO of Arabian Automobiles

Michel Ayat, CEO of Arabian Automobiles, remarked: "The partnership between Arabian Automobiles and Nissan is historic. Over the past five decades, we have not only worked to provide our customers with a genuine Nissan experience but have also strived to exceed their expectations with exceptional services. The new showroom underscores our commitment to elevating customer service by delivering an innovative experience that meets their expectations."

Experience at the New Showroom

Customers visiting the new showroom can learn more about Nissan vehicles using a digital display that helps them discover vehicle features and immerse themselves in the brand experience. Thanks to the open space design, visitors are welcomed into a comfortable and interactive environment from the moment they arrive, allowing them to engage with staff while exploring the vehicles.

Showroom Features

The new showroom boasts high levels of efficiency and comfort, alongside distinctive aesthetic touches, highlighted by the exceptional red design of Nissan. The showroom includes:

• Dedicated areas for elegantly displaying vehicles
• Nissan's smart mobility system
• Electric vehicles and light commercial vehicles
• The sub-brand "Nismo"