"Is that a nightclub or a car showroom?" was the question for many on Thursday evening. It was indeed Infiniti’s showroom on SZR, which turned into a party center for the launch of the new Infiniti Q50 sedan and the Infiniti Engineering College.

Key Executives in Attendance

Infiniti’s key executives included:

Fintan Knight, Vice President of Infiniti EMEA
Juergen Schmitz, General Manager of Infiniti in the Middle East
Gert Van Avondt, Product Manager Infiniti EMEA

Fintan Knight started the event with an introduction to the Infiniti Engineering College and engaged in discussions with Paul Monaghan, the Chief Engineer of the Infiniti Red Bull F1 Racing team.

Main Attractions of the Evening

Another main attraction was Mark Webber from the Infiniti Red Bull F1 Racing team, who spoke about the crucial role of engineers in a racing team. The Infiniti Engineering College initiative aims to identify three top young engineers from around the globe by April 2014 to work at the Infiniti Red Bull F1 Racing team's HQ in Milton Keynes, England, with the following benefits:

Full salary
A house
A car

What a way to start a career in Automotive Engineering!

About the New Infiniti Q50

The new Infiniti Q50 replaces the G37 and will be available in three options, all equipped with the renowned 328-horsepower 3.7-liter V6, identical to the outgoing G37. The hybrid models utilize a hybrid V6, producing 364-hp with the help of an ‘Electric Super Charger’, enabling the car to accelerate from 0-100 km/h in just 5.1 seconds.

Advanced Features

The Q50 includes the innovative ‘Fly by Wire’ steering system, tested by Sebastian Vettel, Director of Performance at Infiniti. This system provides precise control without road vibrations and is acclaimed as the world’s fastest reacting steering system. All Q50 models come standard with a 7-speed automatic transmission, regardless of engine choice or drivetrain.

Safety and Comfort Innovations

The Q50 boasts a host of new features, including:

Active Lane Control
Lane Centering System
Back-up Collision Prevention System - applies brakes to prevent collisions while reversing

Visual Appeal and Interior Design

Visually, the Q50 presents an aggressive look from both the front and rear. The cabin is designed to be rearward, enhancing its true rear-wheel-drive sports sedan appearance. The interior features Infiniti’s signature double wave theme, with a center console that includes dual touch screens—one for navigation and the other serving as the control center for various options.

Pricing and Expectations

The top model, the Hybrid Q50, will be available for AED 144,000. This competitive pricing for a car that looks good and promises superior performance sets high expectations. We look forward to testing it soon to see if it truly measures up!

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