McLaren launches striking footwear range in collaboration with Athletic Propulsion Labs
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McLaren and Athletic Propulsion Labs Launch HySpeed Sneakers
Luxury Footwear Collaboration
Luxury carmakers are not just carmakers these days; they are diversifying into the apparel market. Case in point, McLaren and Athletic Propulsion Labs have collaborated to bring a stunning sneaker collection.
Introducing the APL | McLaren HySpeed
Meet the APL | McLaren HySpeed - performance shoes with a touch of McLaren. These shoes feature:
- APL's patented Load 'N Launch technology that increases vertical leaps.
- FutureFoam pods at each end connected by a full-length lightweight carbon fibre plate.
- A nitrogen-infused midsole that makes the shoes more responsive, akin to pressing the nitrous button in a car.
Design Inspired by McLaren Supercars
McLaren has a hand in the design of the shoes, which echo the British carmaker’s supercars. The shoes are available in various McLaren-ey colours, including:
- White/McLaren Orange
- White/Black/Ombre
- Rose/Dust/Crème
- Energy/Metallic Silver
- McLaren Orange
Designer Insights
Goran Ozbolt, Acting Design Director at McLaren, said: “It has been a pleasure to collaborate with APL creating the APL | McLaren HySpeed™ shoe. It perfectly embodies both our own McLaren and APL’s DNA and design philosophy. APL has developed new technologies specifically for this shoe – inspired by our ground-breaking work using lightweight materials - which also maximizes the wearer’s comfort and experience.”
Pricing and Availability
The price of the APL | McLaren HySpeed sneakers is $450, making them a luxury item that may make your bank account feel a bit sweaty.