Luxury carmakers are not just carmakers these days, they are also diversifying and going into the apparel market. Case in point, McLaren and Athletic Propulsion Labs latest collaboration which brings a stunning sneaker collection.
Meet the APL | McLaren HySpeed - performance shoes with a touch of McLaren. These shoes feature APL’s patented Load ‘N Launch technology that increases vertical leaps, FutureFoam pods at each end which are connected by a full-length lightweight carbon fibre plate and, the very mind blowing part, a nitrogen-infused midsole which make the shoes more responsive. Basically it must be like pressing the nitrous button in a car.
McLaren has a hand in the design part of the shoes as they echo the British carmaker’s supercars. Apart from sporting a tread pattern, the shoes are available in very McLaren-ey colours like White/McLaren Orange, White/Black/Ombre, Rose/Dust/Crème, Energy/Metallic Silver, and McLaren Orange.
Goran Ozbolt, Acting Design Director at McLaren said: “It has been a pleasure to collaborate with APL creating the APL | McLaren HySpeed™ shoe. It perfectly embodies both our own McLaren and APL’s DNA and design philosophy. APL has developed new technologies specifically for this shoe – inspired by our ground-breaking work using lightweight materials - which also maximises the wearer’s comfort and experience.”
Sounds cool, right? Well, the price isn’t cool and will make your bank account feel a bit sweaty. The shoes are made for both men and women and cost $450. Ouch!
