In association with OnePoll, Nissan’s Formula E team has unraveled a survey where a cohort of 6,000 prodigies between the age group of 8 and 16 shared their insights on a future lunged by electric mobility. The participants surveyed were denizens of Brazil, Italy, Japan, Mexico, UK and US.
Complementing the survey, was an innovative ad campaign released by Nissan on its official channel and Nismo where a convoy of extremely knowledgeable 7- to 10-year-olds visit Nissan’s Formula E development venue and ask thought-provoking questions to them. Christened ‘Department of Futures,’ the video shows humorous conversation, also incorporating the team Principal, Tommaso Volpe.
FINDINGS
In line with growing consciousness towards a cleaner future, fifty percent of the respondents said that they would give electric cars, a preference to save the environment and 68 percent confirmed that grappling with climate change was inevitable and extremely crucial.
In the TVC campaign, which is likely to enthuse audiences of all ages, the kids have represented themselves as guardians of the environment and are seen depicting officials who monitor pollutants and manufacturing processes to ensure that the Nissan Formula E team is rolling cars that conform to their prescribed standards. As the team radiated information to the young climate enthusiasts, a brief light is shed on Nissan’s Ambition 2030 pledge, which encompasses the launch of 27 new electric vehicles by the epilogue of this decade.
Through the survey, the Japanese brand learned that even if the youth was ready to adopt large-scale electrification, the idea of embracing green ways of doing work was still in a primitive phase. Only 50 percent of the partakers fathomed the meaning of ‘eco-friendly.’ More astonishing is the fact that only 30 percent of the participants regarded themselves to be noble to the environment.
PLAN OF ACTION
This made it certain that prior to a full-bore implementation of electric propulsion, it must impart education to the youth and society alike about environmental concepts so that there is clarity among them regarding their actions to conserve natural resources and preserve the environment. This would, in turn, enable a rapid and easier shift from gasoline/ICE cars to electric.
Tommaso Volpe, managing director and team principal of, Nissan Formula E Team, commented: “We realize the importance of providing the next generation with the tools to continue fighting climate change through electric mobility. The survey proves the desire of young people to help the environment through their choice of vehicles, so we know at Nissan Formula E Team that we have to continue developing important technologies. The ‘Department of Futures’ members know their stuff about electrification, and it’s our goal to make sure we help them enjoy a greener, better future.”
DID YOU KNOW?
Nissan made history when it became the maiden Japanese brand to compete in Season 5 of the ABB FIA Formula E World Championship. Since then, the company hasn’t looked back and contended in Season 7 (2020-21), and Season 9 (2022-23) and will also be seen as a contemporary to others in Season 12 (2025-26). Acquiring and handing over the onus of Formula E to the e.dams racing team, it seeks to garner the utmost experience of the adrenaline-pumping racing event and secure victory.
Having been providing affordable and reliable electric vehicle solutions for over a decade now, commencing with the Leaf hatchback, it has made major leaps forward which can be seen in its most recent example, the Ariya crossover. This experience is predicted to produce even better Formula E EVs, which will, in turn, be beneficial for scaffolding novel battery platforms and electric vehicles in the future.
