Rolls-Royce Phantom: Longevity and Updates in the Ultra-Luxury Segment

Lifecycle of the Rolls-Royce Phantom

The Rolls-Royce Phantom typically has a lifecycle of 17 years, significantly longer than most cars, which average a lifecycle of 7 to 8 years. In the case of supercars like the Murcielago and Gallardo, this cycle can extend to 10 years. Introduced in 2003, the Phantom is expected to remain in its current form until 2020.

Updates with The Series II Phantom

The Phantom received its first major update last year, known as The Series II Phantom. This updated model features:

• 8-speed automatic transmission
• Revised styling
• Updated electronics

These significant changes took a good 9 years to implement, meaning it is reasonable to believe that this exotic model will remain relevant for another 7 years.

Reasons for the Phantom's Longevity

The primary reason for the Rolls-Royce Phantom's extended lifecycle is to ensure that owners do not feel disappointed by the premature launch of a replacement model. As the leader in the ultra-luxury segment, Rolls-Royce does not feel the need to replace the Phantom anytime soon.