Škoda Opens the Largest Showroom in the World
Ali & Sons, the exclusive importer and distributor of Škoda vehicles in the United Arab Emirates, has announced a significant investment in the iconic European car brand by opening the largest showroom for Škoda in the world. This move comes in light of an impressive 35% growth the brand achieved in 2020.
New Models Launching in 2021
In addition, Škoda plans to launch four new models in 2021, which include:
- Škoda Scala
- Škoda Kamiq
- Škoda Karoq
- All-New Škoda Octavia
This expansion aims to meet the needs of all car enthusiasts in the UAE.
Management Statements
Mohammed Ali Al Dhaheri, Board Member and General Manager of Ali & Sons Automotive Division, stated: "We are extremely pleased with the results of our strategic vision for the Škoda brand in the UAE, which has led us to achieve double growth during a challenging period. Our substantial investment in Škoda's presence in the UAE reflects our customers' trust in the brand's value and its promise. This investment is evident through an expanding range of models and enhanced brand quality in Abu Dhabi and Dubai. We are also implementing a long-term plan to increase our market share and double sales in 2021 to rank among the top 10 best-selling car brands in the UAE market."
Furthermore, Firas Hasino, Brand Manager for Škoda at Ali & Sons, remarked: "The company has opened new showrooms and service centers in the UAE, both in Abu Dhabi and Dubai. The new showroom in Dubai represents the largest Škoda showroom worldwide, located in an area known as a specialized car sales hub on Al Ittihad Street. Additionally, new Škoda workshops have been integrated into both the Dubai and Abu Dhabi showrooms to enhance the customer experience. The company has also revamped all internal operations and provided ample training for the staff to deliver the best service to our valued customers."
New Models in the Market
Following the launch of the Scala and Kamiq in the first quarter of 2021, Škoda is preparing to introduce two new models to the market: the Karoq and the Octavia, coinciding with the holy month of Ramadan. By that time, Škoda will expand its offerings to seven models in the UAE, further strengthening its presence across more segments and providing customers with additional options.
Škoda Innovations
Notably, all Škoda models available in the UAE market are "Simply Clever," featuring a range of innovations designed to make everyday driving experiences more enjoyable while advancing the brand's rich heritage and enhancing its passion for design and technology to elevate life to a new level.
Škoda's Global Results
On a global scale, Škoda Auto delivered 1,004,800 vehicles to customers in 2020, surpassing the one million vehicle delivery mark for the seventh consecutive year.
