Chinese automobile manufacturers have found the Middle East as a market, viable and prolific to their success to showcase an array of products that are swift, laden to the gills with technology and above all, are a huge departure from the erstwhile hackneyed and drab looking products to those which are tempting to the eyes and nothing dearth of sassy.
One manufacturer that has pinned utmost determination to the UAE market is Chery, which also hails from China. It is fresh-off from the launch of its Tiggo 8 Pro Max mid-sized SUV in the region and to disseminate details about its future plans for the market, conducted a livestream link event with journalists of some of the most recognised media outlets of the arena, one of which is YallaMotor.
The event was conducted in the presence of Mr. Shu, Assistant President of Chery International, Mr. Nick, brand director, Mr. Simon, deputy general manager of Middle East market and Mr. Leo, director of UAE market.
The event started rolling with Mr. Simon iterating to the journalists of the existing car segments in which Chery is domiciling and the business framework of the group which entails automobiles, auto parts, modern services, finance, intelligent networking, ships and real estate. The brand intends to go flat out with a severe product-offensive that shall incorporate realms of cars from “entry-level” to “luxury level.” The brand also quotes it has upped the quotient in cutting-edge technology and quality for which it was awarded gold medal by ICQCC, colloquially regarded as “Quality Olympics” five times in a row. Over the years, owners have appreciated its cars and those who experimented with purchasing those were satisfied with the functionality. This is evident from the fact that its models were crowned with laurels in countries of Brazil, Saudi Arabia, Kuwait, Qatar and others.
During the course of the event, Mr. Nick grabbed the opportunity to introduce and acquaint the journalists with the brand and user operation concept to the media houses of the UAE. He stressed on the fact that Chery as a brand stands true to the virtues of co-creation, mutual benefit and common progress with users, while the WCWL (with Chery with love) initiative has led to an innumerable amount of owners to relish a feeling of attachment with the marque.
A novel “CREATE” concept has been instituted and proliferated by Chery and its clientele so as to build a larger sense of belonging with the brand and provide unique taste of personalisation to the zealous crowd. The brand has also become the automobile partner of Qatar Airways during the ongoing FIFA World Cup 2022 in Qatar to provide reliable travel services and lit up the landmark Torch Doha.
Finally, Mr. Shu made an announcement to get the avid automobile fans fill with zest. It was for the launch of the Tiggo 8 PRO MAX, the enterprise’s flagship offering. The car will be home to features such as advanced driver-assistance systems and will be patronised by a 2.0-litre turbocharged petrol engine with an all-wheel drive powertrain.
J.D. Power, one of the most coveted names in awarding brands and products for superior performance, conferred this model, a second place in its segment in the Automotive Performance, Execution and Layout (APEAL) study. The car will also stay committed to the future when a PHEV model will also be debuting to keep it in lines with the UAE 2050 vision. Other sustainable energy consuming models will also be launched. Appeasing its buyers, the brand will also offer a plenary after-sales service system in the UAE market, as commented by Mr. Shu.
