Partnership Announcement
Volvo Cars Enters the Saudi Market
Volvo Cars, the luxury vehicle manufacturer, has announced its partnership with Eastern Horizon Ltd as the official importer of its vehicles in Saudi Arabia. Following a series of successes, including numerous global and local automotive awards, Volvo's expansion into the Saudi market was a natural step to meet the demands of car enthusiasts in the country.
Statements from Officials
General Manager's Vision
Mr. Jesus Fernandez De Masa, General Manager of Volvo importers in Europe, Africa, and the Middle East, stated: "The Volvo Cars group is currently introducing an entirely new range of models, reinforcing new engine technologies, establishing joint ventures, and forming partnerships that position us as a leader in automotive safety and autonomous driving technologies." He added, "I am confident that customers in Saudi Arabia will take pride in owning a vehicle that occupies a leading position in this sector rather than being an adjunct to it."
Distribution Network
He further mentioned, "We now have a comprehensive distribution network in the Middle East, and we expect that through this collaboration, we will significantly increase our market share in the region. Eastern Horizon has extensive experience that will help us achieve this."
About Eastern Horizon Ltd
Founded in 2007, Eastern Horizon Ltd specializes in retail operations within the luxury, sports, and ultra-luxury sectors. It is also the official distributor for the ultra-luxury and high-speed brand Koenigsegg Automotive AB in Saudi Arabia.
Upcoming Launch
Starting in May, a dedicated website for the Saudi market will be launched at https://www.volvocars.com/ksa, showcasing the complete range of Volvo vehicles and beginning to accept purchase orders.
New Volvo Showroom
Eastern Horizon Ltd will open a new showroom that serves as a masterpiece displaying the unique Volvo retail experience. This state-of-the-art facility, located on Al-Sulaymaniyah Avenue, Prince Abdulaziz bin Musaid bin Jalawi Street (Al-Dabab), will be ready to welcome customers in May, offering a full range of sales and after-sales services.
Eastern Horizon Ltd and Volvo Cars plan to expand their market coverage in the Kingdom with two additional locations in Dammam (the last quarter of 2018) and Jeddah (in 2019).
