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Abarth Renews Dubai Autodrome Partnership for 2021 with the 595 Competizione
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Abarth Renews Dubai Autodrome Partnership for 2021 with the 595 Competizione

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February 2,2021
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2 min read

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Abarth Extends Official Car Partnership with Dubai Autodrome for 2021

Excitement Builds as Abarth Continues Its Thrilling Collaboration

Motorsport fans can look forward to an adrenaline-fueled year with the “Scorpion” brand, as Dubai Autodrome and Abarth announce the renewal of their partnership for 2021. This agreement ensures that the iconic Italian performance car, known for its legendary scorpion badge, will remain the official car partner of the circuit for another year.

Abarth 595 Competizione Joins the Dubai Autodrome Fleet

Building on the success of their 2020 partnership, Abarth has dedicated three Abarth 595 Competizione models to join the Dubai Autodrome’s fleet. This gives speed enthusiasts across the UAE the unique opportunity to experience the 1.4-liter turbocharged engine, delivering 180 horsepower, in its natural habitat—on the racetrack!

Abarth: A Symbol of Performance and Italian Style

Abarth stands as a symbol of high performance and Italian style in the world of compact sports cars. The brand is prepared to welcome local fans from the Abarth Club Dubai—the first official Abarth club in the Middle East. With the support of over 50 dedicated Abarth enthusiasts, the club will help organize and participate in events at the circuit throughout the year.

Executive Insights on the Partnership

Mark Jenkins, CEO of National Auto, commented: “Renewing our partnership with Dubai Autodrome strengthens a mutually beneficial collaboration. For the second consecutive year, this partnership allows Abarth to showcase its high-performance capabilities and offer Dubai Autodrome visitors an exciting and thrilling experience. As a reference point in motorsport, with a legacy spanning seven decades, Abarth has always found Dubai Autodrome to be the ideal venue to highlight its strengths. We look forward to continuing this in 2021.”

Joe Merci, Head of Italian Brands for Stellantis Middle East, added: “Abarth cars offer the perfect blend of sportiness and elegance, and the Abarth 595 Competizione is proof of uncompromised performance. We’re excited to see Abarth fans return to the circuit and get behind the wheel at Dubai Autodrome.”

Dubai Autodrome: The Ultimate Destination for Racing Enthusiasts

Located just 25 minutes from downtown Dubai, Dubai Autodrome is renowned as the safest and most exciting venue for motorsport events. With the capacity to host large crowds, it is a thrilling destination for both UAE residents and tourists from around the world.

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