Al Nabooda Automobiles Breaks Volkswagen Sales Record in 2012
Outstanding Performance in 2012
Dubai, UAE, January 7, 2013 – Al Nabooda Automobiles concluded 2012 with significant progress and a remarkable achievement by breaking the annual sales record for Volkswagen. The exclusive dealer for Volkswagen in Dubai and the Northern Emirates sold 3,145 vehicles in 2012, up from 2,306 in 2011, marking a 36% increase.
Impact of New Designs
Al Nabooda Automobiles, the largest Volkswagen dealer in the Middle East, attributed its success to the distinctive designs of the new Passat and Polo models, which joined the Jetta in the sedan category. The Passat, in particular, received a warm welcome, with the company selling 350 units since its launch last July.
Sales of Various Models
The Touareg maintained its position as the best-selling Volkswagen vehicle, with 761 units sold, while the Tiguan and Golf models sustained their usual sales rates throughout the year.
General Manager's Statement
Commenting on the achievement, Terry Siss, General Manager of Volkswagen at Al Nabooda Automobiles, stated:
"We were able to significantly increase our market share this year, thanks to the tremendous success of the new sedan designs, which attracted a new customer base for Volkswagen in Dubai and the Northern Emirates."
Quality of German Engineering
He added, "Sedan enthusiasts choose Volkswagen because they are fully aware of the quality and craftsmanship of German engineering, as well as the modern technology incorporated in the vehicles, not to mention the luxury the brand offers, all at affordable prices."
Popularity of the Touareg
He continued, "The Touareg remains one of the most popular vehicles on the roads of Dubai, as it is highly suitable for families and meets all their requirements while also being a stylish vehicle with high performance."
Looking Ahead
He noted, "We are witnessing a clear recovery in the Dubai economy. Analysts are closely monitoring the real estate markets and vehicle sales to gauge future economic forecasts. We all know that the real estate market in Dubai grew significantly in 2012, and for us, Volkswagen sales have steadily increased as expected."
Customer Service Offers
As part of its exceptional customer service offerings, Al Nabooda Automobiles provided several consumer promotions throughout the year that contributed to boosting sales. Bashar Yousfi, Marketing Manager for Volkswagen at Al Nabooda, remarked:
"Customers in Dubai always look forward to our special offers during Ramadan, and this year's promotions were outstanding and well-received by clients."
Special Offers and Sales
He added, "Special offers during Diwali also further enhanced sales, giving customers the chance to win a new Jetta sedan. All these promotions, combined with the brand's efforts to design distinctive vehicles, contributed to a significant jump in sales compared to the same period in 2011."
Strategy for 2013
He concluded, "This year, we will continue with the same strategy, as the brand plans to launch new models along with enticing customer offers, in addition to opening new showrooms in Fujairah and Sharjah. This will undoubtedly facilitate communication with customers and enhance customer service."
