Al Tayer Motors, the official importer-dealer for Ford and Lincoln vehicles in the UAE, opened the largest Lincoln Vitrine facility in the world on Dubai’s Al Ittihad Road. Spanning an area of more than 11,000 square metres and standing four levels tall, the state-of-art facility, is the Middle East’s first showcasing the new corporate identity, and UAE’s first to incorporate the ‘Lincoln Way’ philosophy and ownership experience.
The new facility is a 3S facility, including a showroom (of new and pre-owned vehicles), service centre, and spare parts division all under one roof. It has been designed to provide customers a warm and welcoming environment where they can immerse themselves in the brand and make the experience of purchasing and owning a Lincoln memorable one.
“As one of the UAE’s leading automotive dealerships, we are committed to providing our clients with an exceptional vehicle ownership experience. The facility is intended to be a living, breathing space where we begin long-lasting relationships with our clients giving them a taste of the Lincoln Way,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.
The Lincoln facility includes a new car showroom on the ground floor, Lincoln Certified cars on the mezzanine floor and two basement levels, with specialised client delivery suites located in the first basement and parking on the second level. Three beautifully appointed vehicle delivery suites will be used to handover cars with a detailed explanation of the vehicle’s features. One of the delivery suites is reserved for the Presidential trim (full-optioned) vehicles.
The Lincoln Vitrine facility features four sales pavilions that give clients quiet areas to discuss their requirements in private. A new configurator room allows clients to touch and experience the leather, wood and paint samples that clients can request in their vehicles and to demonstrate the Co-Pilot 360 features through videos.
The Lincoln showroom on Al Ittihad Road will be open from 8.00 am to 8.00 pm from Saturday to Thursday and from 4.00 pm to 8.00 pm on Fridays. The service centre will be open from 7.30 am until 5.30 pm, Saturday to Wednesday and from 7.30 am until 1.30 pm on Thursdays.
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