The digital color lab, jointly established by Chery Automobile and PPG, a renowned supplier of automotive coatings, was officially inducted on May 27 at Chery's Testing and Technology Center. This lab, serving as one of Chery's 300 "Yaoguang laboratories" dedicated to cutting-edge technology, holds a significant distinction as the world's first collaborative automotive digital coating color lab developed by an automaker and a coating supplier.
This partnership has resulted in the creation of a pioneering facility that possesses supreme capabilities in the development of automotive coating colors. Its innovative expertise promises to deliver a distinctive and captivating color aesthetic experience to "Technology Chery's" global user base.
The Chery-PPG digital color lab, as the pioneering collaboration between an automotive manufacturer and a coating supplier, encompasses a range of essential functions. These include conducting research and analysis on prevailing color trends worldwide, designing exterior colors for vehicle bodies and parts, employing rendering and digital color review techniques for vehicles, developing physical swatches, simulating and matching colors, conducting research and development on advanced color technologies, exploring new materials and processes for coatings, extracting new color data, verifying the performance of paint processes, conducting subjective and objective assessments, benchmarking acceptance, and addressing various technical aspects related to color.
In the Middle East market, the ARRIZO 8 holds the place as the first B-Class sedan of a Chinese car-make introduced in Saudi Arabia. Notably, it boasts an exclusive color scheme called "Gulf Green," which has been precisely developed by the Chery digital color lab, which would make this version more distinctive from other Arrizo 8 versions, exhibiting a captivating light dark green hue in sunlight, reminiscent of the enchanting aurora.
In terms of the vehicle’s exterior dimensions, the ARRIZO 8 has a body length of 4780 mm and a wheelbase measuring 2790 mm, stressing its larger-than-average size and exuding an air of confidence that surpasses its class. Furthermore, the ARRIZO 8's flagship status is immediately evident in its appearance, leaving a lasting impression on those encountering it for the first time.
Continuing the legacy of the "Art in Motion" design philosophy, the ARRIZO 8 effortlessly highlights the captivating charm of design aesthetics characterized by fluid light and shadow.
Embodying the essence of contemporary styling, this model incorporates trendy design elements that include a wave-like dynamic body highlighted by contrasting colors, sleek and seamless sliding back styling, a suspended roof with flowing lines in contrasting hues, as well as dynamic meteor wheels, and a sporty rear wing.
The ARRIZO 8 exudes a dynamic and poised stance that exudes an abundance of energy, evoking a sense of momentum ready to soar, leaving an indelible impression that is impossible to forget.
