Aston Martin Unveils Vanquish Vision Concept at Geneva International Motor Show
Vanquish Vision Concept Overview
Aston Martin has chosen the 89th edition of the Geneva International Motor Show to unveil its new concept, the Vanquish Vision Concept, marking a significant global debut.
Innovative Design
This new concept offers a brief glimpse into Aston Martin's first mid-engine supercar, showcasing the design methodology behind one of its most ambitious models. The unveiling will also feature:
- AM-RB 003, the third model in the mid-engine supercar lineup.
- Lagonda All-Terrain Concept, suitable for all types of terrain.
Aston Martin's Strategy
By reviving one of its iconic models, this design-led concept provides further evidence of the British luxury carmaker's ambition to assert itself in a highly competitive automotive market traditionally dominated by Italian supercar manufacturers. This concept has been designed in Gaydon, England.
Statement from Andy Palmer
In this context, Andy Palmer, the President and CEO of Aston Martin, stated:
"I am first and foremost delighted to announce the revival of the Vanquish name, synonymous with a long line of our most significant productions, which we feel is intrinsically linked to this stunning car. The launch of the Vanquish Vision Concept marks a historic achievement in Aston Martin's storied legacy and is another significant step towards achieving our 'Second Century Plan.' Producing the first series of mid-engine supercars will represent a transformative milestone in the brand's history as it positions Aston Martin in a sector often regarded as the heart of luxury sports cars."
New Technologies
Similar to the AM-RB 003, the Vanquish Vision Concept benefits from a fresh perspective on Aston Martin's design philosophy, inspired by the Valkyrie. The AM-RB 003 embodies these features intensely, focusing on lightweight construction, interior design, and enhanced aerodynamic efficiency.
Technical Information
Further technical details will be revealed as the development program progresses, but two key pieces of information can be disclosed at this time:
- The initial production model of the Vanquish Vision Concept will include a version of Aston Martin's V6 engine.
- This engine will be used for the first time in the AM-RB 003 supercar model.
