Volkswagen Middle East renews its partnership with Carpool Karaoke Arabia for the fourth season of the show, second year in a row. The TV program, an Arabic-language version of James Corden’s award-winning “Carpool Karaoke”, will feature a star-studded line-up of Arab celebrities being driven around the streets of Dubai in Volkswagen’s high-tech flagship SUV, the Touareg.
The all-new Volkswagen Touareg is the most technically advanced Volkswagen car of its era equipped with a stunning 15-inch infotainment screen, a pioneering first for a Volkswagen model. The state-of-the-art system forms the digital dashboard and does away with buttons, knobs, and dials, using just the power of touch, gesture, and voice to control the car.
Anja Petrovski, Marketing and PR Director for Volkswagen Middle East said: “We believe in the importance of engaging and connecting with our local and regional audiences. Our renewed collaboration with Carpool Karaoke Arabia is a testament to our commitment to this as it showcases the brand in a regional and relevant context. We want to support talent and initiatives that are exciting, closer to home and have the power to move our audiences. The guiding principle of our strategy is to be inclusive and to embrace the diversity of our audiences across the region.”
Each episode of the show features celebrities sharing a Volkswagen Touareg R-line, singing along to their personal playlists, and embarking on a fun adventure, while the cameras film the inside of the car capturing the camaraderie between the host and guest in a way that has never been seen before in the history of Arab media. The program will consist of 11 episodes, including one recap episode featuring well-known Saudi host and TV personality Hisham Alhowaish, alongside guests such as Saber Rebai, Carole Samaha, Rahma Riad, Majed Al Mohandes, and many more.
Sarah Aljarman, General Manager of Dubai TV & Dubai One TV, said: “We are happy to collaborate with Volkswagen Middle East on Carpool Karaoke Arabia for the second year in a row, for the fourth season. It was a highly successful show and the number of followers on the social media channels and the digital is a proof”. Aljarman highlighted that the clear vision and strategy of Dubai TV to appreciate Arab audiences all around the world is a success by itself. We always strive to entertain our audience and meet their requirements by offering similar programs and shows.
Last year, Volkswagen along with the exclusive dealer in Dubai and the Northern Emirates – Al Nabooda Automobiles, auctioned the one-of-a-kind Touareg filmed in Season 3 of Carpool Karaoke. The car, signed by the famous celebrities who featured on the show, was auctioned off with 100% of the proceeds donated directly to Al Jalila Foundation to support medical treatment for children in need. Carpool Karaoke Arabia will air every Monday at 22:30 PM on Dubai TV and every Tuesday on Dubai One at 22:00 PM, UAE time.
