The Chinese automotive company Chery introduces a new painting technology with its latest model, the Arrizo 8. This innovative approach involves collaboration with global leader in coating technology, PPG, to establish a digital color laboratory for automotive paints. This partnership marks the first of its kind between a car manufacturer and a paint supplier worldwide, offering Chery users around the globe a unique artistic color experience.

The Digital Color Laboratory

The Chery-PPG Digital Color Laboratory encompasses research and analysis on global color trends, design of exterior colors for the car's body and parts, development of color palettes, digital evaluation and full imaging of the vehicle, color matching, advanced color technology research, material development, painting stages, extraction of new color data, performance verification of the painting process, self-assessment, measurement and acceptance, among other technical processes.

Benefits of the Chery and PPG Collaboration

This collaboration allows both companies to adopt globally advanced color development technology, representing the latest advancements in painting, design, and aesthetics. This innovation enhances the aesthetic appeal of Chery vehicles, enabling the company to design unique and diverse colors that make its cars stand out and attract attention.

Moreover, this technology contributes to superior performance and durability of automotive paint, ensuring high quality and long-lasting use for customers. It serves as a key to enhancing user experiences with Chery vehicles, making them competitive on a global scale.

Design of the Arrizo 8

Chery Sport Wheel

Furthermore, the Arrizo 8 stands as the first luxury sedan from the Chinese brand, distinguished by its attractive and elegant design, powerful and advanced engine, and comprehensive safety system. With the new advanced color technology, it becomes an ideal choice for those seeking both luxury and exceptional performance.

Dimensions of the Arrizo 8

The Arrizo 8 measures 4,780 mm in length and features a wheelbase of 2,790 mm, indicating its capability for long-distance travel. Its identity as a leading vehicle is primarily embodied in its beautiful, sporty design based on the art of motion, making it distinctive for first-time viewers. Additionally, this design aids in aerodynamics and provides greater stability on the road.

Chery special color

Colors of the Arrizo 8

The Arrizo 8 features the "Gulf Green" paint developed exclusively at the Chery Digital Color Laboratory, specifically for the Saudi Arabian market and the Gulf region. This unique artistic touch allows the car's color to shift to a light green under sunlight, making it even more distinctive.

Conclusion

In summary, the new painting technology introduced by Chery and PPG represents a significant advancement in the automotive industry, making Chery vehicles an ideal choice for users seeking performance, luxury, and aesthetics all in one. Thanks to this pioneering collaboration, Chery can continue to develop its vehicles and present them in the best possible way to customers around the world.

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