Introduction
According to the latest news, Chery is set to enter the United Arab Emirates market with its new models, the TIGGO 7 PRO MAX and TIGGO 8 PRO MAX. The TIGGO series represents Chery's best-selling models, including the MAX series that features the latest technological advancements.
Chery's Commitment to Innovation
Since its inception, Chery has adhered to the philosophy of "building a technology-driven enterprise," investing 5% to 7% of its annual sales revenue in independent research and development. With over two decades of experience, Chery has developed a relatively complete product research and development system, focusing on:
- Complete vehicle development
- Powertrain systems
- Main components for production and testing experiences
Through technological innovation, Chery has made breakthroughs in core technologies such as:
- Turbocharged Gasoline Direct Injection (TGDI)
- Continuously Variable Transmission (CVT)
- New energy and smart technologies
Chery has also successfully developed a new generation of the ADAS (Advanced Driver Assistance System), enhancing the technological upgrade across its entire product range.
Chery's New ADAS
System Functions
The new generation of Chery's ADAS includes over ten intelligent driving assistance functions, such as:
- Autonomous Emergency Braking (AEB)
- Adaptive Cruise Control (ACC)
- Lane Departure Warning (LDW)
- Integrated Cruise Assistant (ICA)
These features significantly enhance safety and comfort for both driving and riding experiences.
UAE Market Strategy
The launch of two key models, the TIGGO 7 PRO MAX and TIGGO 8 PRO MAX, indicates that Chery is fully committed to its UAE market strategy, dedicating more products to provide enhanced options for users traveling in the United Arab Emirates.
