Have You Heard of EXEED, the New Chinese Luxury Car Brand?
EXEED is a new Chinese luxury automotive brand that has recently entered the region, aiming to push the boundaries of car design and equip its vehicles with the latest technologies. The brand has officially launched in the United Arab Emirates, announcing its arrival through an online conference attended by leading media outlets from across the region.
EXEED’s Lineup: Introducing VX, TXL, and LX SUVs
EXEED will launch three SUV models in the UAE: VX, TXL, and LX. The flagship model, the EXEED VX, stands out with its luxurious 2+3+2 seven-seat configuration, advanced AI technology, and intelligent BorgWarner all-wheel-drive system.
The EXEED TXL is described as a “five-star sporty SUV in terms of intelligence, space, appearance, and quality,” while the EXEED LX is a sporty mid-size SUV that offers the brand’s luxury features in a more compact package.
EXEED’s Ambition: Competing with Global Luxury Brands
EXEED’s vision is to continuously explore and exceed their own benchmarks, aiming to reach the heights of renowned luxury automakers such as Audi, Mercedes Benz, and BMW.
Official Statement from EXEED’s Middle East Leadership
Mr. Liu, Deputy General Manager of EXEED Middle East, stated: “EXEED has successfully launched in various markets, including Eastern Europe, the Middle East, South America, and more, all within a single year. While EXEED is a new luxury brand from China, our commitment is to build it into a global automotive brand in the near future.”
He added: “At the same time, through the ultimate user experience, we have introduced the BBE concept (BMW, Benz, EXEED), enabling customers to enjoy an increasingly sophisticated EXEED brand experience.”
