Genesis Launches Exclusive Luxury Driving Experience

Genesis Launches VIP Luxury Driving Experience

Genesis takes its luxurious experience to the next level with the launch of the "Luxury Driving Experience," an exclusive VIP program. This initiative allows driving enthusiasts across the Middle East to test drive one of Genesis' vehicles at their convenience.

Service Availability

Genesis aims to offer this unique service, which is currently available in Kuwait and Bahrain, in the United Arab Emirates and Saudi Arabia later in 2019. This will enable fans of the brand to experience the superior comfort and guidance that comes with Genesis' globally renowned luxury driving experience.

Comments from the Regional Network Development Manager

Commenting on the launch of the service, Saad Balda, Regional Network Development Manager for Genesis Africa and the Middle East, stated:

"We strive to provide an experience that goes beyond just owning a car; we aim to deliver a luxurious lifestyle experience focused on customer satisfaction and meeting driver aspirations in innovative ways. The Luxury Driving Experience revolutionizes traditional test drives, prioritizing customer comfort as a key element in how we deliver our services. This is why Genesis Luxury Service Advisors offer services to customers at the time and place that suits them. We aim to create a seamless test drive experience from inquiry to consulting on the best possible terms, throughout every stage of the ownership process—from start to finish."

Benefits of the Service

The complimentary Luxury Driving Experience allows all Genesis enthusiasts or owners to enjoy a personalized and comprehensive driving experience. After scheduling the service at their convenience by filling out a dedicated inquiry form on the Genesis website, customers can benefit from the VIP offer and receive tailored product consultations that cover all details, including:

• Selecting the date and time.
• Choosing their preferred engine.
• Enjoying a complimentary beverage of their choice during the test drive.

This service offers brand enthusiasts the chance to enjoy an exciting personal experience that showcases the designs, performance, and luxurious features of the G70, G80, or G90 models.

Test Drive Details

The vehicle selected for the test drive will be delivered to the customer's home or a pre-arranged location, accompanied by an experienced service advisor to guide them through all the features and benefits that make Genesis cars the perfect blend of performance and luxury, as well as to answer any questions they may have.

Customers can then test drive the vehicle on the roads and in the areas where they typically drive. Whether they want to cruise around or take the car home to park in their garage, Genesis' Luxury Driving Experience offers an innovative service that provides a next-level experience tailored to the lifestyle aspirations of driving enthusiasts.

Genesis' Commitment to Innovation

This luxury service has been designed based on Genesis' commitment to innovation in its experiential activities, ensuring a seamless experience for customers to enjoy their preferred vehicle in the environment that suits them without the need to visit brand dealerships.