Honda Launches the All-New HR-V
Honda Motor Company, based in Africa and the Middle East, has officially launched the stylish and all-new HR-V crossover during an exclusive event held in Abu Dhabi, UAE. This event, titled 'Power of 3', also unveiled updated versions of the popular CR-V and Pilot models, featuring bold new designs and a host of enhanced features, further enriching Honda's distinguished lineup of SUVs.
Features of the HR-V
The much-anticipated 'Power of 3' event drew numerous dignitaries and car enthusiasts, marking the first regional appearance of the all-new HR-V since its initial launch in late 1999.
With the introduction of the HR-V, Honda is expanding its entry-level SUV category within its lineup. This five-passenger vehicle will be available across all Gulf Cooperation Council countries and North Africa. The HR-V has long been recognized as a sporty SUV designed for fun and adventure. It will be offered in three different trims and is set to hit showrooms across the region by the end of February 2019.
Features of the CR-V and Pilot Models
The new model enters the market alongside the updated fifth generation of the CR-V, which boasts a bold new design and a more luxurious interior, along with an array of new features such as an "electric tailgate" and a range of technologies that maintain its status as a benchmark in the popular compact SUV segment.
The event also showcased the third and final model completing the 'Power of 3' lineup, which is the 2019 Honda Pilot, undergoing extensive redesign and engineering. This revamp includes a long list of enhancements for Honda's award-winning eight-passenger SUV, featuring a more aggressive front-end design, the option of an electric tailgate, and significant upgrades to the available "connected car" technology, highlighted by a new touchscreen audio system. Additionally, the comprehensive 'Honda Sensing' safety suite has been added to the top-end 'Touring' trim of the 2019 Honda Pilot.
General Manager's Comments
Commenting on the launch of the 'Power of 3' lineup, Anup Ravindranath, General Manager of Business Development and Marketing at Honda Motor Africa and the Middle East, stated: "We are incredibly pleased to launch the HR-V in the Middle East and Africa, as this region represents a key market for SUVs. One in every two cars purchased in the region belongs to the SUV category, so we are thrilled to introduce the new HR-V alongside the updated versions of the popular CR-V and Pilot models. This expansion will enhance our SUV offerings to meet the diverse needs of all our customers."
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