Increase in Honda Sales in the UAE During the First Half of 2021
Sales Performance
The Al-Futtaim Group, the exclusive distributor of Honda in the United Arab Emirates, announced a remarkable 75% increase in new Honda vehicle sales during the first half of this year compared to the same period in 2019 and 2020.
Best-Selling Models
The Honda Civic, known for its elegance, power, and classic style, achieved the highest sales in its category. Following closely was the compact SUV Honda HR-V, which combines technological features with versatility and a sporty design.
Improvement in Motorcycle Sales
Motorcycle sales continue to show annual growth, exceeding one-third compared to the same period in 2019 and 2020. The Unicorn and CRF models lead sales in this category. The Unicorn model features a stylish sporty appearance along with:
- A powerful, air-cooled, 160cc four-stroke engine.
- An intelligent digital dashboard with an LCD screen.
- 240mm front disc brakes.
Meanwhile, the CRF motorcycle remains popular among speed racing enthusiasts and adventure seekers.
Increase in Marine Engines and Energy Products Sales
Both marine engines and Honda's energy products have seen significant sales increases, with energy product sales rising by one-third and marine engine sales by 100% compared to 2020, and by 110% compared to 2019. The BF150 marine engine stands out as a highlight, showcasing Honda's leadership in engine technology.
Energy Products
In the energy products category, the GX160H2 generator has gained significant attention from customers due to its:
- High power and performance.
- Low noise, vibration, and emission levels.
Honda Certified Cars Program
Sales of used cars have surged by 90% compared to 2020, coinciding with the launch of the Honda Certified Cars program, which meets customer expectations and helps them acquire Honda vehicles at affordable prices.
General Manager's Comment
Rich Maxwell, General Manager of Honda in the UAE at Al-Futtaim Group, commented: "The significant increase in Honda vehicle sales, which reached 77%, contributes greatly to the sector's recovery during the first half of 2021. After a year filled with challenges, we aimed to achieve sales close to 2019 levels, but we managed to exceed this percentage in almost all sectors. The rise in sales of both new and used cars reflects a return of confidence in the industry."
Furthermore, Al-Futtaim's customer-centric approach allows for exceptional customer service that meets the highest standards. The ongoing success of Honda, which we aim to maintain in the second half of the year and in the coming years, demonstrates customers' appreciation for the premier experiences, high-quality products, and competitive pricing we provide.
