Jaguar held an exclusive Middle East launch of the All-New F-PACE performance SUV. As a city of many 'firsts' Dubai was a worthy choice for Jaguar to launch the F-PACE, the brand’s first SUV, to the Middle East region with a show on the iconic landmark - Burj Khalifa. This whole spectacle was seen by many tourists, residents and VIP customers in Dubai and across the world via Youtube.
Also See: Jaguar F-Pace Review
The show started with a projection of the Dubai across the central panel of the Burj Khalifa. A beautifully crafted Arabic calligraphy symbol by renowned Arab artist Wissam Shawkat then took shape on the panel before going off screen. The preview ended with the reveal of the Jaguar F-PACE, lifted six metres off ground-level, surrounded by fireworks to a choreographed finale. A simultaneous reveal of the car also took place beside the Horse 2007 statue by Fernando Botero at The Dubai Mall.
Also See: Jaguar F-Pace in Detail
Jaguar Land Rover MENA Managing Director Bruce Robertson, said: “The All-New Jaguar F-PACE is the ultimate practical sports car and the most important launch in our brand history; delivering an unparalleled driving experience. What better way to welcome the F-PACE to the region than with a world-first on the world’s tallest building - the iconic Burj Khalifa.” He continued, “Although Jaguar is no stranger to world-firsts, it is still a niche brand manufactured on a relatively small scale, and to this point I am extremely proud of the regional team for turning this into such a spectacular global milestone which no other commercial brand, international or otherwise has managed to accomplish - it will be celebrated for years to come.”
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