Jaguar F Pace 2017 launched in Montenegro

By: Mansoor A. Bukhari

May 1,2016

2 min read

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Jaguar

F Pace

2017

Exclusive Launch Event of the Jaguar F-Pace SUV in Montenegro

Overview of the Event

Jaguar Land Rover held a super-exclusive event for the launch of their all-new first-ever SUV – the F-Pace. The event took place in Montenegro and was exclusively for the media. A total of 170 members of the media were invited from various countries around the world. Jaguar booked the entire month of April for this event, with 30 journalists from the Middle Eastern media community in attendance.

Hospitality by Jaguar Team

The media was pampered throughout the event by the Jaguar team, led by Chris Wilde, the brand director for Jaguar Land Rover in the MENA region. He was assisted by Angelina Hedra, the PR executive from Weber Shandwick. Both served as amazing hosts and ensured that guests were well taken care of every step of the way.

Journey to Montenegro

All attendees met at Dubai airport and flew to Frankfurt, Germany, for a night of networking with other media members from various Middle Eastern countries. The following day, a chartered flight took us from Frankfurt to Tivat, Montenegro. Upon arrival, the JLR team arranged for Jaguar XJs to pick us up from the airport and transport us directly to the docks where the ferry was waiting. The ferry had all the Jaguar SUVs nicely parked, and each journalist was assigned a specific car.

Driving Experience in Montenegro

After a driving briefing, we each took our assigned cars and drove through the picturesque landscapes of Montenegro, known for its beautiful country roads. Unfortunately, adverse weather conditions, including heavy rain and hail storms, challenged our journey. Nevertheless, we made the best out of the experience, resulting in a memorable drive. Kudos to the hosts!