Jaguar F-Pace Launch in Montenegro
Jaguar Land Rover hosted a special event to launch their first SUV, the F-Pace. This exclusive event took place in Montenegro and was attended solely by journalists. A total of 170 media representatives from around the globe participated, with Jaguar reserving the entire month of April for this occasion. Among them were 30 journalists from the Middle East, including our team.
The Jaguar team, led by Chris Wild, the Managing Director of Jaguar Land Rover Middle East, provided exceptional hospitality to the journalists throughout the event. He was assisted by Angelina Hidra, the Executive Assistant for Public Relations at Weber Shandwick, whose contributions were invaluable at every step.
We all gathered at Dubai Airport and then flew to Frankfurt, Germany, where we spent the night with fellow journalists from the Middle East. The following day, we boarded another flight from Frankfurt to Montenegro. Upon our arrival, the Jaguar Land Rover team welcomed us with Jaguar XJ cars to take us to the port, where we boarded a ferry filled with Jaguar SUVs. Each journalist was assigned a specific vehicle.
After being introduced to the vehicle, we settled into our cars and began the journey. Montenegro is breathtakingly beautiful, making it an ideal location for driving amid stunning scenery. However, the weather was not in our favor; rain poured down, and a hailstorm struck. Nevertheless, we tried to make the most of our experience. Overall, it was an amazing adventure with remarkable additions.
