Kia is entering a new phase in the UAE following the appointment of Al Tayer Motors as the brand’s exclusive importer-distributor across the country. Premier Motors will represent Kia in the Emirate of Abu Dhabi.
The new partnership brings together Kia, Al Tayer Motors, and Premier Motors to build on the brand’s established presence in the UAE. The collaboration will focus on customer care, innovation, and long-term growth.
“We are proud to welcome Kia customers to the Al Tayer Motors and Premier Motors family,” said Saeed Humaid Al Tayer, Managing Director, Al Tayer Motors. “Kia has built a strong reputation and loyal customer base in the country over many years. We look forward to building further on that foundation to deliver the exceptional standards of care, service and support that customers expect from a forward-looking, world-class dealership.”
Kia’s Expanding Vehicle Line-Up in the UAE
Kia’s mobility portfolio in the UAE covers a wide range of vehicles, including passenger cars, SUVs, electric vehicles, commercial vehicles, and pickup trucks.
The brand is continuing to expand its line-up in the country, with the PV5 recently introduced to the UAE market and further launches planned for this year.
“The appointment of Al Tayer Motors and Premier Motors marks a strategic milestone for Kia in one of the region’s most dynamic markets. Their extensive expertise and strong operational capabilities will help strengthen the Kia ownership experience and support our transformation into a leading provider of sustainable mobility solutions,” said Hoo Gon Kim, President, Kia Middle East & Africa.
Kim also extended Kia’s appreciation to Juma Al Majid Group for its valued partnership and contribution to the brand’s success in the UAE, adding that the strong foundation established by the group will support Kia’s next stage of growth.
Kia Sales and After-Sales Operations Across the UAE
As part of the agreement, Al Tayer Motors will be responsible for Kia’s sales, service, parts, and after-sales operations in Dubai and the Northern Emirates. Premier Motors will manage the same operations across Abu Dhabi and Al Ain.
For existing Kia customers, current warranties, service agreements, and after-sales support will remain in place without interruption. These will be fully honoured by Al Tayer Motors and Premier Motors.
The new partnership also forms part of Kia’s continued shift towards electrification and sustainable mobility, supporting the UAE’s ambitions for innovation and sustainability.
